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3.3.1 Product: 3.3.2 Price: 3.3.3 Place – distribution channels: 3.3.4 Promotion: 3.3.5 Technology and the marketing mix: What is Marketing Mix? The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. There are 4Ps which make up marketing mix –…
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3.2.1 The role of market research and methods used: 3.2.2 Presentation and use of market research results: Market research “The action or activity of gathering information about consumers’ needs and preferences.” So we can say that Market research is carried out to identify current and future consumer needs and wants Accurate market research helps…
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I have prepared this test to help you remember key points from this topic. You can take the test as many times as you like or until your confident. You can also download the past exam papers and practice them as I highly recommend this.
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Take this test to help you remember the key points of this topic. Make sure you take as many past exam papers as possible to help you get used to the exam and the question styles.
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Here I have prepared an online test for you to take on this topic. Please make sure you take the test as many times as possible as it will help you remember the key points. You can download and take past exam papers from our website too.
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2.4.1 Why effective communication is important and the methods used to achieve it: 2.4.2 Demonstrate an awareness of communication barriers: Effective business communication ensures clarity, unity, informed decisions, customer trust, conflict resolution, and streamlined operations, fostering productivity and positive relationships within and outside the organization Benefits: Face-to-Face Communication: Offers immediate feedback, builds trust, and…
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2.3.1 Recruitment and selecting employees: 2.3.2 The importance of training and the methods of training: 2.3.3 Why reducing the size of the workforce might be necessary: 2.3.4 Legal controls over employment issues and their impact on employers and employees: Why recruit? Before we start to learn this topic, we need to know Why do…
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2.2.1 Draw, interpret and understand simple organisational charts: 2.2.2 The role of management: 2.2.3 Leadership styles: 2.2.4 Trade unions: Levels of management and division of responsibilities within a business can be represented on organisational charts Types of organisational structure Tall organisational charts –These have a long chain of command and a small span of…
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I have prepare this test to help you remember key points of this topic. Remember to take this test as many times as you can so that you fully understand this topic. Do as many past exam papers as possible to get yourself ready for the exam.
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2.1.1 The importance of a well-motivated workforce: 2.1.2 Methods of motivation: Why people work and what is motivation People work to earn money and fulfil their basic necessities and wants.To buy that car, house, clothes or holiday they want! This is why people work. Motivation is getting someone to do what you want them…