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3.1.1 The role of marketing: 3.1.2 Market changes: 3.1.3 Concepts of niche marketing and mass marketing: 3.1.4 How and why market segmentation is undertaken: Definitions of marketing “The all-embracing function that links the business with customer needs and wants in order to get the right product to the right place at the right time”“The…
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3.4.1 Justify marketing strategies appropriate to a given situation: 3.4.2 The nature and impact of legal controls related to marketing: 3.4.3 The opportunities and problems of entering new foreign markets: Marketing strategy definition A plan of action designed to promote and sell a product or service. It is a way of combining the 4…
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3.3.1 Product: 3.3.2 Price: 3.3.3 Place – distribution channels: 3.3.4 Promotion: 3.3.5 Technology and the marketing mix: What is Marketing Mix? The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. There are 4Ps which make up marketing mix –…
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3.2.1 The role of market research and methods used: 3.2.2 Presentation and use of market research results: Market research “The action or activity of gathering information about consumers’ needs and preferences.” So we can say that Market research is carried out to identify current and future consumer needs and wants Accurate market research helps…
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I have prepared this test to help you remember key points from this topic. You can take the test as many times as you like or until your confident. You can also download the past exam papers and practice them as I highly recommend this.
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Take this test to help you remember the key points of this topic. Make sure you take as many past exam papers as possible to help you get used to the exam and the question styles.
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Here I have prepared an online test for you to take on this topic. Please make sure you take the test as many times as possible as it will help you remember the key points. You can download and take past exam papers from our website too.